Twitter Strategy Chart
Cool no? 
Latest Updates: twitter RSS
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SilkCharm
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simontsmall
Like any social media talk as if you were standing infront of the person or people. Be a human about it.
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SilkCharm
Journalists: don’t spam people on Twitter asking for their contacts e.g. in Mumbai then disappear never to be heard of again until the next disaster/crisis. That’s not engagement, that’s just using people. We break the News, but not so you can sell more ads or get more eyeballs.
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SilkCharm
Be nice. Even when people are being really silly, responding with humour and a light touch goes a long way. Yelling at them about how they don’t “get social media” just makes enemies not friends. GROUP HUG !!111!!!
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Stephen Collins
The @KevinRuddPM story suggesting they crashed Twitter over fast follower pickup is demonstrably rubbish. They should have said “Something went wrong. We have no idea what. Sorry.”
Honesty, openness, preparedness to fail publicly are key in the hyperconnected world.
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John Lacey
It sounds obvious (hopefully it is) but if not… be yourself.
Your personality shines through even in 140 characters. If you’re feigning to be someone else - something else - people will know and be extremely distrustful of the information you provide.
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GaryPHayes
Here is a little formula I just cooked up called the Tweet-GQ (Tweet Gary Quotient) that works out a Twitter rating. To be considered as a valuable system to be used on top 100s etc. Before I go into explanation, here is the secret formula
( ((Following/3)+Followers) x (Followers/Updates) ) / 10
This takes into account the raw numbers of followers weighted over following. More importantly it then has an critical multiplier - that of how many updates you do in relation to the followers you generate. So simply, it rewards high numbers of followers but also takes into account how many tweets or updates it took you to get that many followers.
So a few examples at moment - SilkCharm 72, Trib 31, Lee 34, NickHodge 17, Gary 22, malburns 4, mpesce 45, andrewbarnett 6, stilgherrian 6, kcarruthers 11 and JonoH 5 …
To do this yourself without needing a degree in pure math (or an online calculator - to be done by someone). Here is a simple 3 step DIY version…
- Divide followings by 3 and then add this to followers - write the number down
- Divide followers by updates - write the number down
- Multiply the two numbers above and divide by ten - et voila. Your very own TweetGQ
Shoot me down in flames or raise me on your shoulders
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SilkCharm
rt @ackygirl: you will learn young jedi… the power of the twitter is stronger than the time invested
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Warlach
“Ask not what your Followers can do for you, but what you can do for your Followers!”
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NathanaelB
If you don’t reply to someone’s tweet straight away remember to give context in your response so they know what tweet you were responding to. (hash)-tagging can be a useful shortform way of doing this
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NathanaelB
Use Twitter Search http://search.twitter.com to catch all mentions of your name and Twitter handle and respond where appropriate.
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lebard
Twitter picks holes in sock puppets
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mikiszikszai
Read Federated Media’s marketing primer on conversation marketing. These principles all apply to twitter.
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SilkCharm
Here is a service that looks at your “Twitter Influence“
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Cory O'Brien
Twitter is a whole new world with a whole new set of rules. Make sure you learn what those rules are first before jumping in head first.
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spyjournal
twitter is a place of give and take and part of a bigger conversation. coming onto twitter just to try and get hits on your site won’t work
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lebard
Big Companies, stop asking if you have to be personal on Twitter. The answer is yes. You are run by humans; you are accountable. The mob now has a voice and it is educated. Anti-social behaviour will not be tolerated.
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Mark Pollard
Employ people who use it. Simple.
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johnhaining
Twitter is not a channel
The Social Web is an environment to talk with customers, not at them.
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SilkCharm
I like this advice from Josh Catone “Twelve ways to get the most out of Twitter - read more on Sitepoint
1. Form Groups
2. Find the Latest News
3. Share Pictures, Music, and Videos
4. Research Trends
5. Don’t Forget Anything
6. Find People
7. Join a Meme
8. Tweet from the Desktop
9. Follow the Conversation
10. Measure Your Addiction
11. Get SMS Tweeting Back
12. Make Some Money
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