Coverage of your social media efforts in the legacy media is a nice bonus – yay for the press, TV and radio! But it *is not* the main game. If you just want the media splash of a new launch then you can do that very quickly and cheaply. If you really want to access the power of connectedness, then let twitter contribute to your goals on its own terms.
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viveka
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ssharwood
Don’t just lurk on Twitter. Converse. You’ll learn more by playing than you will by lurking.
Be human. Have a story to tell, instead of a message to push.
Share your experiences.
Plug – if you must – but flag it as a plug.
Rickroll people sometimes. Everyone’s trying to do it
(If you don’t know what Rickrolling is, figuring that out is a good start)
Laurel Papworth