Chris Brogan nicking our idea for outsourcing social media branding to Twitter groups. *winks* But he picked Oreos instead of Vodafone. 
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SilkCharm
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SilkCharm
agree with @fulltimecasual. Perky makes me want to murder. You.
By the way, we just hit 19 hours old, 82 “staff” and 58 posts. -
stephen-collins
Yes, we know that mixing social media and your brand is tough. Yes, we know that legal are keen to moderate you into the ground. But that’s not going to cut it with us any more.
We expect, nay demand, open, honest, human engagement from your brand and if that’s not what we’re getting, we’ll go somewhere else.
Lots of us would like to help you get your heads around this. You need only ask. Some of us do this for a living (I do).
Take a look at the following for some ideas, but understand, I’m not the only source, or even possibly the best:
http://www.acidlabs.org/2008/09/26/playing-customer-care-in-public-right-way-and-wrong-way/
http://www.acidlabs.org/2008/06/18/slouching-towards-intertwingularity/
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ocean
This applies to all interactions, but I’m going to say it about customer-business relationships here:
Focus on Quality. Build quality relationships with people by creating a quality product, then listening to your customers and responding to their requests by creating a better quality product.
Don’t waste money on a huge marketing team/budget, focus on making a good product first. Then tell us about it, and if your product is any good, we’ll tell everyone. Then your marketing will be done for you, in the most incredibly effective way – by real people talking with real conviction to other real people who trust them.
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adb
“The Twitter Agency” : “Showing the power of hyper-connected people, a brand new social networking / media ad agency has spontaneously appeared in Australia this afternoon.”
Laurel Papworth