Coverage of your social media efforts in the legacy media is a nice bonus – yay for the press, TV and radio! But it *is not* the main game. If you just want the media splash of a new launch then you can do that very quickly and cheaply. If you really want to access the power of connectedness, then let twitter contribute to your goals on its own terms.
Latest Updates: engagement RSS
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viveka
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zacmartin
Be human.
Personalise yourself and your brand. You’re not writing a letter to your shareholders so feel free to use a casual tone and don’t stress over grammar, punctuation or spelling. And don’t use a ® or ©… ever.
Each post should be unique, so if you’re responding to a number of people don’t copy/paste. Try monitoring conversation and then engaging as you would over coffee. Only then will you build the relationship you’re after.
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bethiep
get to know your potential audience and do some “reading” of the world together
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nickobec
To develop trust with your customers and potential customers you need to open and honest, and this take times.
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mspecht
Be honest, open, create an identity, join in the conversation, earn a reputation, continue the conversation, finally develop trust. Then maybe just maybe you can use Twitter for business.
Update: My blog finally came back so here is a post I wrote earlier today that the quote above comes from, Is any social media better than none at all?.
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ssharwood
Don’t just lurk on Twitter. Converse. You’ll learn more by playing than you will by lurking.
Be human. Have a story to tell, instead of a message to push.
Share your experiences.
Plug – if you must – but flag it as a plug.
Rickroll people sometimes. Everyone’s trying to do it
(If you don’t know what Rickrolling is, figuring that out is a good start) -
SilkCharm
Tagline for the agency? “How not to suck on Twitter”? “Making $30 million from 1 million Twitterers”?
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allisonr
I wrote this Twitter engagement blog post back in April
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kerryj
Not everyone mother’s poppet is going to be good a Twittering, just as not everyone is good at writing, customer service or fire baton twirling. Make sure the people you choose to do your Twittering understand the medium and how to use it.
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kdelarue
The key thing is immediacy. That’s what impressed my about Yammer’s response (see my other post). I asked some questions about Yammer of the world in general (without even thinking that Yammer would be listening) and they replied to me directly (and publicly) on Twitter. I have never been so impressed by customer support anywhere. Ever.
Laurel Papworth