Coverage of your social media efforts in the legacy media is a nice bonus – yay for the press, TV and radio! But it *is not* the main game. If you just want the media splash of a new launch then you can do that very quickly and cheaply. If you really want to access the power of connectedness, then let twitter contribute to your goals on its own terms.
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viveka
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raena
Stop thinking of twitter users as resources, a market, a demographic. Stop thinking of yourself as a brand. We are people. You are people.
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mspecht
Be Human. It is that simple.
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katetribe
Communicate similar themes to what you want to know. Make it a meaningful banter.
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fifikins
Engage in discourse. Clarify if need be. Get to know people and the people they engage with. Become part of the community.
Don’t follow for the sake of numbers, follow because you want to know more about people and engage with them.
Listen to what people are saying- if they are being critical of your company, brand or product then ask yourself why. Be open about who you work for and/or represent and any interests you may have in publicising or promoting something.
Also follow people back who follow you. People will not find credibility with someone who claims to be listening but does not follow.
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stephen-collins
Yes, we know that mixing social media and your brand is tough. Yes, we know that legal are keen to moderate you into the ground. But that’s not going to cut it with us any more.
We expect, nay demand, open, honest, human engagement from your brand and if that’s not what we’re getting, we’ll go somewhere else.
Lots of us would like to help you get your heads around this. You need only ask. Some of us do this for a living (I do).
Take a look at the following for some ideas, but understand, I’m not the only source, or even possibly the best:
http://www.acidlabs.org/2008/09/26/playing-customer-care-in-public-right-way-and-wrong-way/
http://www.acidlabs.org/2008/06/18/slouching-towards-intertwingularity/
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adb
“The Twitter Agency” : “Showing the power of hyper-connected people, a brand new social networking / media ad agency has spontaneously appeared in Australia this afternoon.”
Laurel Papworth