Twitter, like any ‘live’ web (3.0) environment (http://twurl.nl/ccwlr2), is about being real, in real time and realistic about it’s capability in the overall mix. Twitter is the 100m in the Social Media Olympics, there are many other events if you are to be a web 2.0 decathlete. Furthermore…

Agencies and corporations need to develop individuals with integrity and personality (http://twurl.nl/4folsb) who transparently represent their company, are persistent and consistent but are also capable of being human and not afraid to make mistakes.

I am always amazed at the evolution of the web and how now the ‘community’ can identify artificiality from a 100 paces. The worse thing any individual or corporation can be is, not themselves as it will come back to bite you. The rewards for doing the opposite are spectacular.