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10:28:09 pm on October 2, 2008 |
Be human.
Personalise yourself and your brand. You’re not writing a letter to your shareholders so feel free to use a casual tone and don’t stress over grammar, punctuation or spelling. And don’t use a ® or ©… ever.
Each post should be unique, so if you’re responding to a number of people don’t copy/paste. Try monitoring conversation and then engaging as you would over coffee. Only then will you build the relationship you’re after.