stephen-collins
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06:44:41 pm on October 2, 2008 | # |
Yes, we know that mixing social media and your brand is tough. Yes, we know that legal are keen to moderate you into the ground. But that’s not going to cut it with us any more.
We expect, nay demand, open, honest, human engagement from your brand and if that’s not what we’re getting, we’ll go somewhere else.
Lots of us would like to help you get your heads around this. You need only ask. Some of us do this for a living (I do).
Take a look at the following for some ideas, but understand, I’m not the only source, or even possibly the best:
http://www.acidlabs.org/2008/09/26/playing-customer-care-in-public-right-way-and-wrong-way/
http://www.acidlabs.org/2008/06/18/slouching-towards-intertwingularity/
Laurel Papworth