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06:33:20 pm on October 2, 2008 | # |
This applies to all interactions, but I’m going to say it about customer-business relationships here:
Focus on Quality. Build quality relationships with people by creating a quality product, then listening to your customers and responding to their requests by creating a better quality product.
Don’t waste money on a huge marketing team/budget, focus on making a good product first. Then tell us about it, and if your product is any good, we’ll tell everyone. Then your marketing will be done for you, in the most incredibly effective way – by real people talking with real conviction to other real people who trust them.
Laurel Papworth